Health and happiness - make it your way


A game-change for the better

We’re not bound by worn traditions or ‘the way it’s always been done’. Modern business needs new and more effective ways to manage the health and wellbeing of an ever-diversifying workforce. This is what we do.

From a modest start in 2013, when we had just three Fortune 500 clients, CXA has grown in 5 years to become Asia’s leading InsureTech start-up - affirmed by over 600 clients and backed by a group of astute investors who understand the value and transformative potential of CXA’s groundbreaking platform.

In the way we speak, the way we look, the plans we bring to life, we are here to change the game for good.










USD 100M 





We believe change is good, but our industry hasn’t seen enough of it through the years.


–  Rosaline Chow Koo
    Founder and CEO, CXA Group

Read our story

Innovation is rewarded


The latest from us

2 January 2019
Interview with HRM Asia Magazine

In the Dec-Jan 2019 issue, our Founder and CEO spoke about shifting away from a one-size-fits-all to a personalized healthcare program for every business wanting to differentiate themselves in the growing war for talent.

8 December 2018
Interview with The Actuary Magazine

Check out our Founder and CEO's interview with The Actuary - The Official Magazine of the Institute and Faculty of Actuaries - "Breaking New Ground" - how CXA is different from the rest in the field and the challenges of running a startup.

20 November 2018
Interview with People Matters Magazine

CXA Group founder and CEO shares her insights on her journey to insurance brokerage, disrupting the employee benefits space in Asia, and how CXA has transformed the way employees in Asia look at ‘health’ and ‘healthcare’.

14 November 2018
CNA Interview at the S'pore FinTech Festival 2018

Interview with Channel News Asia about the importance of shifting spend from treatment to prevention. 

13 November 2018
Bloomberg Interview at the S'pore FinTech Festival 2018

Watch the live Bloomberg interview by Haslinda Amin as Rosaline Chow Koo talks about CXA's growth.

Agents of change

The CXA leadership team brings together critical thinkers from human resources, insurance, finance, healthcare and technology industries.

Rosaline Chow Koo
Founder and CEO
Sun Fan
CEO, China
Ken Wong
CEO, Hong Kong
Jez Lee
CEO, Singapore
Sam Darmawan
Country Manager Indonesia
Gary Tok
Chief Commercial Officer
Cecilia Deasy
Regional Consulting Leader
Clive Lam
Chief Product Officer

CXA investors