Our Story

Disruptors in an

The CXA story

We’re on a mission to make the manual automated and paperwork obsolete, while celebrating the beauty of data.

It all began in 2013, when
Rosaline said, “enough!”

Insurance industry veteran, Rosaline Chow, found herself drowning in paperwork and a traditional ‘spaghetti’ value chain broken beyond repair. So in 2013, she embarked on a mission to automate the manual and make paperwork obsolete. Importantly, she recognised the potential value of the data that upending these old processes would unleash. She took her life savings of $5 million, borrowed that much again from the bank, and set up in her living room.



First came the launch with not one,
but three Fortune 500 clients.

3 Fortune 500 firms – from tech, financial services and manufacturing sectors became the first of many to join, giving Rosaline the confidence to buy Singapore’s largest local Employee Benefits broker (Pan), acquire more Fortune 500 clients, and expand CXA.



Opening in Hong Kong was
a major step forward.

From there, we grew our wellness provider network, signed our first distribution deal with a global insurer, and merged Pan into CXA Group.



China came next.

As we grew, we collected innovation awards along the way, and established a partnership with Fosun and Howden to expand CXA to 20 cities across Asia. We also acquired Medi-Plus, one of the largest medical check-up aggregators in China.



Our story continues.