Unlocking Wellness
in the Workplace

We are transforming employee benefits by shifting healthcare spending from treatment to prevention

Read More

About Us: CXA Group - Asia’s first Employee Benefits, Flex & Wellness Marketplace

We bring evidence-based wellness into the workplace to improve employee health and control healthcare costs

Our Story

CXA Group is a technology startup founded in 2013 by industry veteran Rosaline Chow Koo. CXA brings evidence-based wellness into the workplace to improve employee health and control healthcare costs.

Prior to establishing CXA, Rosaline led Mercer Marsh Benefits, the largest employee benefits brokerage and HR benefits consultancy in Asia Pacific, overseeing a 14-country operation with over 400 staff and growing the business eight-fold during her eight-year tenure.

Clearly seeing the benefits that technology could bring to the workplace in Asia, where chronic disease is hitting 10 years before the West, Rosaline tried to persuade her employer to invest here. After five years of failed attempts, she left to build the CXA platform on her own.

Convinced that the antiquated paper-based industry was ripe for disruption, Rosaline invested her entire life savings of $3.5 million, and borrowed $3.5 million more, to found CXA. She recruited a world-class team to build Asia’s first benefits and wellness marketplace platform and acquired Singapore’s largest homegrown employee benefits brokerage.

Out of her living room, the pioneering team worked closely with senior HR practitioners to understand their needs and test prototypes to address major unresolved HR pain points: escalating health care costs due to worsening employee health, unappreciated benefits, burdensome HR administration and the lack of ROI to justify wellness interventions. CXA launched with three Fortune 500 clients from the financial services, manufacturing and technology industries. Within a year, twenty additional Fortune 500 companies were using the platform and CXA raised $8M in institutional funding.

Employers use the CXA platform to consolidate their vendors into a one-stop marketplace, and to digitize claims, health data and payment flows between employees, employers, insurers and providers. Instead of purely offering advice, CXA delivers solutions to companies by using data to make targeted recommendations, and by bringing the best wellness and disease management providers.

With another capital injection of $25 million in 2017, CXA will be expanding its operations across China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Taiwan, Thailand and South Korea.

CXA is starting 2017 on a very exciting note with recognition for innovation from the healthcare, insurance, and HR communities.

Today, CXA has grown into a $100 million company working with employers to transform current healthcare spending from treatment into benefits and wellness programs where employees in Asia choose their path to good health.

Our Vision

To transform employee benefits in Asia by shifting spend from treatment to prevention

Our Mission

Enabling employees to lead healthier, happier lives

Meet the change agents

Hailing from three continents, the CXA team brings considerable experience in the HR, insurance, finance, healthcare and technology industries.

Rosaline Chow Koo

Founder and CEO

Bob Charles

MD, HK

Jez Lee

CEO, Singapore

Steve McArthur

Regional Head of Client Experience & Success

Grace Fong

VP, Distribution

Rachael Tay

Chief Benefits Strategy

Joan Hoon

Chief HR Officer

Melisa Teoh

Chief Marketing Officer

Cecilia Deasy

Regional Consulting Leader

Allison Kean

Chief Operations Officer

Wong Kok Kit

Chief Financial Officer

Ofir Shalev

Chief Technology Officer/Chief Information Officer
Dmitry Klimkin

Dmitry Klimkin

Senior Software Engineer
Karthikeyan Kanapathy

Karthikeyan Kanapathy

Senior Software Engineer
Kat Neo

Kat Neo

Corporate Wellness Associate
Jonathan Koh

Jonathan Koh

Client Relations Manager
Lee Hong Loon

Lee Hong Loon

Benefits Analyst
Eddie Lin

Eddie Lin

Business Development Manager
Shawn Tan

Shawn Tan

Business Development Manager
Alan Phuan

Alan Phuan

Implementation Manager
Ricky Matias

Ricky Matias

Software Architect
Wei Diao Xiang

Wei Diao Xiang

Software Engineer
Ken Chen

Ken Chen

Senior Software Engineer
Helen Ang

Helen Ang

Senior Software Engineer
May Alcones

May Alcones

Software Quality Assurance Engineer
Sosha Mathew

Sosha Mathew

Operations Business Analyst
Lasantha Bandara

Lasantha Bandara

Software Engineer
Elsie Goh

Elsie Goh

Senior Collection Executive
Janice Yeoh

Janice Yeoh

Finance Manager (Accounting)
Jennifer Hoyda

Jennifer Hoyda

Distribution Manager
Subhashini Jayakumar

Subhashini Jayakumar

Software Quality Assurance Engineer
John Bird

John Bird

Engineering Manager
Jack Yap

Jack Yap

Client Relations Manager
Tan Wee Beng

Tan Wee Beng

Technical Project Manager
Priscillia Tan

Priscillia Tan

Client Relations Manager
Anselm Sim

Anselm Sim

Benefits Analyst
Jackie Tay

Jackie Tay

Project Manager
Rick Png

Rick Png

Client Relations Manager
Ivy Tee

Ivy Tee

Client Service Leader
Kelvin Tang

Kelvin Tang

Health & Benefits Consulting Analytics
Lena Gan

Lena Gan

Business Development Manager
Hendry Zhong

Hendry Zhong

Implementation Manager
Humaira Rafee

Humaira Rafee

Collection Coordinator
Daniel Moses

Daniel Moses

Software Engineer
Salman Ali

Salman Ali

Implementation Manager
Valerio Battagli

Valerio Battagli

Senior UX Designer
Swati Shekhar

Swati Shekhar

Product Manager
Ong Li Chen

Ong Li Chen

Implementer
Veron Chua

Veron Chua

Client Relations Manager
Jenny Toh

Jenny Toh

Implementation Manager
Tris Goh

Tris Goh

Senior Manager Strategic Accounts
Aaron Ong

Aaron Ong

Leader, Business Solutions
Dat Le Thanh

Dat Le Thanh

Software Engineer
Jermyn Bek

Jermyn Bek

Junior Data Scientist
Haiqal Hanafiah

Haiqal Hanafiah

Collection Executive
Nicholas Tan

Nicholas Tan

E-Commerce Associate
Abigail Yoong

Abigail Yoong

Policy Admin Executive
Adelyn Peh

Adelyn Peh

Policy Admin Executive
Amalina Wahid

Amalina Wahid

Policy Admin Executive
Branson Low

Branson Low

Infrastructure Manager
Cheng Chin Seng

Cheng Chin Seng

Policy Admin Executive
Daniel Chan

Daniel Chan

Network & Partnerships Manager
Elaine Tay

Elaine Tay

Head of Learning & Talent Development, CXA Academy
Habshah Samsudin

Habshah Samsudin

Head of Flex Claims
Heena Bose

Heena Bose

Head of Operations, Singapore
James Lim

James Lim

Contact Centre Executive
Jeremiah Tan

Jeremiah Tan

Claims Admin
Cheong Jing Tang

Cheong Jing Tang

Policy Admin Assistant
Joshua Lee

Joshua Lee

Junior Implementer
Judy Ho

Judy Ho

Regional Financial Controller
Kimberly Ooi

Kimberly Ooi

Corporate Service Team Lead
Lilibeth Joaquin

Lilibeth Joaquin

Flex Claims Servicer
Kristell Sibal

Kristell Sibal

Helpline Executive
Lily Chang

Lily Chang

Senior Finance Executive
Madhavi Singh

Madhavi Singh

Production Support Analyst
Marie Cua

Marie Cua

Flex Claims Servicer
Marion Impuerto

Marion Impuerto

Business Analyst
Marita Farmer

Marita Farmer

Quality Assurance
May Wang

May Wang

Billing Coordinator
Monica Soh

Monica Soh

Claims Admin
Nadine Bongato

Nadine Bongato

Flex Claims Servicer
Priscilla Sanaseei

Priscilla Sanaseei

Policy Admin Executive
Revanth Kumar

Revanth Kumar

Software Quality Assurance Engineer (Automation)
Sam Damarwan

Sam Damarwan

Head of eCommerce
Shernise Tan

Shernise Tan

Helpline Executive
Yan Tuck Kuan

Yan Tuck Kuan

Temp Consultant
Lim Wen Jie

Lim Wen Jie

Policy Admin Executive
Jenny Yeow

Jenny Yeow

Policy Admin Executive
Bryan Fong

Bryan Fong

Flex Claims Servicer
Danne Wong

Danne Wong

H&B (Consulting Analytics), Sales & Business Development
Hanizah Jamaludin

Hanizah Jamaludin

Contact Centre Executive
Jeslyn Ding

Jeslyn Ding

Policy Admin Executive
Noraini Abdullah

Noraini Abdullah

Policy Admin Executive
Nicholas Wong

Nicholas Wong

Claims Admin